Brokered by Sci Fi brand solutions manager Michael Holt and Laurence Munday, founder of Drum PHD, the seven-month, six- figure sponsorship, begins next Sunday.
It will see Yell.com sponsor mid-morning and early evening screenings of the show, and the supporting micro-site at www.scifiuk.com.
Martin Heaton Cooper, sales director at Sci Fi, said: "This long-term sponsorship deal is a clear indication of the potency of Sci Fi's brand and audience and Star Trek's enduring popularity."
Yell has been a major spender in the digital TV sponsorship arena recently. It signed up a £2m deal with Five to back the broadcaster's US crime dramas, including CSI: Crime Scene Investigation and a raft of video on demand (VOD) services around the show.
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