The consumer electronics firm will run a campaign running across retail, PR, online and social channels to promote the partnership, which will include a Facebook competition offering a trip to Florida to experience the zero gravity flight.
Facebook activity will include a series of challenges including speed typing, a flying game and a puzzle.
The best performers will stand a chance of winning the holiday or tickets to the European premiere of the movie.
Tarek Boudour, senior marketing manager at Toshiba
Boudour claims the 'Dark Knight Rises' activity proved, "the more challenging we made the competition the more the engagement level went up".
Retail activity will launch in-store and online on 30 May and include a cinema ticket giveaway for customers who buy Toshiba LED televisions, laptops, Blu-Ray players and soundbars.
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