Top Up TV’s deal with Disney-ABC-ESPN Television extends the range programming available to Top Up TV Anytime customers by more than 400 hours a year. Shows that will be included in the programme line-up are the first seasons of ABC Studios-produced hit series Lost, Desperate Housewives, Ugly Betty, Grey’s Anatomy and Ghost Whisperer.
The deal was brokered by Dianne Walker at Top Up TV, with Disney-ABC-ESPN Television’s Holly Blackham, manager, programmed distribution, UK and Ireland, and Edward Humphrey, director, new media distribution.
The Top Up TV Anytime subscription-based service offers viewers hundreds of hours TV shows across a range of channels, including programmes for £9.99 per month. Top Up TV Anytime is accessed via a Top Up TV Digital Recorder.
Earlier this month, Top Up TV joined forces with mobile company PlayPhone to launch a TV channel, called PlayPhone Hits. The venture, which launched on 6 September, is the first time a mobile entertainment brand has launched its own branded television channel.
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