The channel, at youtube.com/topgear, will feature clips from the show, such as the race between a Bugatti Veyron and a light aircraft, and interviews with celebrity car enthusiasts, including Jamiroquai and Simon Cowell.
It is the first time BBC Worldwide has launched a dedicated section on YouTube for a single programme. It will complement their existing page, youtube.com/bbcworldwide, which has generated millions of views since its launch in March 2007.
Simon Danker, director, digital media at BBC Worldwide, said it is expanding BBC Worldwide’s portfolio of channels to reflect the online popularity of certain programme brands.
Top Gear is already popular on YouTube – one clip of Jeremy Clarkson driving the lightweight Arial Atom was watched more than three million times in the past 12 months.
New content on the channel will include a race between an Aston Martin DB9 and a train to Monte Carlo, the team’s attempt to cross the English Channel in converted cars and the presenters’ attempts to buy a decent Porsche for less than £1,500.
In addition to Top Gear clips, the channel with feature content from the presenters’ other shows including Jeremy Clarkson’s MotorWorld, Clarkson’s Car Years, Clarkson’s Extreme Machines and Richard Hammond Meets Evel Knievel.
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