Top five experiential stories of the week

Deliveroo, Krispy Kreme and Sky feature in our roundup of the most read stories of the past week.

The RooMachine was placed within London's Waterloo train station
The RooMachine was placed within London's Waterloo train station

Deliveroo delivered a slot machine stunt at London’s Waterloo train station earlier this week, in which commuters got to play on a nostalgic arcade game for the chance to win samples from its most popular restaurant partners. These included Hummingbird Bakery and Yo!Sushi. There were also some jackpot surprises on offer.

The images from Krispy Kreme’s Hole in the Wall pop-up, which opened this week, have seemingly got people’s tastebuds going. The public has the chance to unlock a doughnut shaped hatch and sample a new Nutty Chocolatta creation, filled with Nutella. It costs £2 a go, but all proceeds go to the brand’s supported charity Teenage Cancer Trust.

Aperol Spritz Terrazza

The opening of Aperol Spritz’ Terrazza signals that summer is definitely on the way. Located at Bird of Smithfield, near St Paul’s, the rooftop bar will be open until the end of August and is inspired by the Terrazza Aperol in Milan. The bar also features a GIF photobooth for guests to share their summertime moments.

Images from Kronenbourg 1664’s D’Alsace-tian dog pop-up bar were also a popular read this week. The bar was staffed by professionally trained Alsatians who delivered bottles of ice cold Kronenbourg to customers in a mini barrel worn round their necks, inspired by the kegs worn by St. Bernard rescue dogs.

Lisa Faulkner: devising TV-themed menu for the Sky Kids Cafe

Sky is to launch a Sky Kids Cafe experience during half term week to celebrate the launch of its Sky Kids app. The cafe will be open for three days and will offer arts and crafts alongside three imaginative play areas: Nicktoon’s SpongeBob SquarePants, Boomerang’s Scooby-Doo and Ben & Holly from Entertainment One (eOne).

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now