Experiential blog on Goodwood
This week's most-read story is a , courtesy of Hayley Lawrence, director of events at agency Brand and Deliver. Lawrence looked at the brand experiences from Mini, Ford and Honda.
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Tiffany & Co.'s immersive installation
In second place was the announcement of a which runs until 12 July. Visitors enter through the doors of a subway car and take a walk down Fifth Avenue. Light projections are being used to recreate Manhattan’s iconic skyline. Check out the pictures here:
Stella Artois flight experience
using Oculus Rift technology, a hydraulic simulator, headphones and goggles to create a sense of flight. Participants were made to feel as if they're weaving through the grass courts, which were filmed using drone technology. Also check out f.
Benefit's Twittered-powered vending machines
last weekend, which dispensed free Benefit products to consumers. Benefit worked with creative agency Breed and CreateLondon to devise the experiential activity. In May, Create London .
Ellie Goulding launches Marriott and Universal partnership
Popstar Ellie Goulding stepped in to replace Jessie J on Tuesday (30 June) at the St. Pancras Renaissance Hotel in London to launch a new. As well as exclusive gigs at Marriott properties, the campaign also includes a branded video series, social media content, music downloads and ticket offers.
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