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Articles: 95 Results

May 16, 2017 by Alice Westwood

Alice Westwood, designer at experiential agency Slice, discusses how the world of art can influence and inspire unique brand experiences.

May 05, 2017 by Brett Booth

Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals

April 26, 2017 by Damian Ferrar

Artificial Intelligence (AI) is driving one of the biggest societal shifts in human progress. Jack Morton's Damian Ferrar explores its

April 18, 2017 by Fran Elliott

Having a company culture that celebrates creativity can bring opportunities that would not have been possible before, says Momentum Worldwide's

April 11, 2017 by Alec Braun

Alec Braun, co-founder and creative director at new live events agency Muster, shares his tips on managing a start-up.

February 22, 2017 by Dean Taylor

Dean Taylor, director of creative strategy at Momentum Worldwide, on turning film into a live event.

February 08, 2017 by Francesca Elliot

Why does the majority of experiential work seem to think effectiveness is always a matter of maths, not feelings, asks

January 27, 2017 by Ben Atherton

After almost 15 years in event marketing roles client-side, Ben Atherton joined WRG as client director and finds that the

January 06, 2017 by Michael Brown

Goggle-free VR and the Internet of Things is set to shape the future of experiential, says Michael Brown, managing director

December 16, 2016 by Fran Elliott,

Fran Elliott, director of experiential and events at Momentum Worldwide, takes a reflective look back at 2016 to see what

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