Amazon has stormed its way to the top of the chart with its latest ad for its Kindle Fire, featuring its Amazon Assist online helper.
It kept DFS at bay in second place, while the Bill Bailey-fronted TV ad for Prostate Cancer UK has reached an admirable fourth spot. Other notable entrants to the list include tea brand Tetley's alien invasion, and Cadbury's "Egg n Spoon" clip.
Brand: Amazon
Agency/TV Buyer: in-house/Initiative
Recall: 51%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 43%
Brand: Funkypigeon.com
Agency/TV Buyer: DLKW Lowe/Carat
Recall: 42%
Brand: Prostate Cancer UK
Agency/TV Buyer: Holmes Hobbs Marcantonio/
Manning Gottlieb OMD
Recall: 38%
Brand: Tetley Tea
Agency/TV Buyer: Creature London/Starcom MediaVest
Recall: 35%
Brand: Harveys
Agency/TV Buyer: Enter/Walker Media
Recall: 35%
Brand: Foxy Bingo
Agency/TV Buyer: Biscuit Agency/Concord
Recall: 35%
Brand: Tesco
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 35%
Brand: Sainsbury's
Agency/TV Buyer: Abbott Mead Vickers BBDO/
MediaCom UK
Recall: 32%
Brand: Cadbury
Agency/TV Buyer: Fallon/PHD
Recall: 30%
Adwatch research was conducted from 13 - 17 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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