Toni & Guy TV operator Avanti makes AIM market debut

LONDON - Avanti, the UK's largest retail TV network whose clients include Toni & Guy and Boots, has announced it is to trade on the AIM market in an attempt to accelerate growth.

The company currently broadcasts entertainment and advertising to more than 1.3m 18- to 24-year-olds in more than 250 installed sites across the UK.

Avanti chief executive David Williams said: "The funds we have raised will allow us to accelerate the growth of our target audience by reducing installation costs."

Avanti produces the programming and sells the advertising for its customers. Its client list includes First Leisure, owner of the Works and Creation-branded nightclubs, and Barvest, owner of the bar/club chain Po Na Na.

The company was formed by the acquisition of Translucis Retail TV in June 2003, which made the combined entity the UK's largest player in the field of retail television.

The shares floated on the Alternative Investments Market at a launch price of 130p a share.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content