The firm, which provides online panels and technology to the market research sector, has made the move after highlighting demand among US and Canadian research firms.
ToLuna has recruited Holly Williams, former vice-president of interactive media sales at Experian's Simmons Research, to head the new office as general manager of ToLuna North America.
Williams said: "ToLuna's reputation in the US as the de-facto European expert is well deserved. I look forward to building on that foundation."
The new office will offer project management, as well as account handling for online panel services. ToLuna already has offices in Paris, London and Frankfurt.
Frederic Charles Petit, ToLuna chief executive officer, said: "The very strong demand we are already seeing for our services in North America augurs well for our New York office".
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