The service allows users to manage an online panel, survey respondents and create VIP community areas for topic-based discussion forums.
European market research company Toluna provides sample and custom panel building expertise to more than 300 market research agencies from offices across Europe and America.
Toluna has focused on filtering current user feedback into this version and claims PanelPortal uses technological innovations designed to improve the user experience and make the day-to-day management of an online panel less labour intensive.
Toluna has more than 60 clients including Carat, Conde Nast, Voyages SNCF, Decathlon and Barclays.
PanelPortal is backed by a range of training and consultancy services, which claim to give users access to some of the world's top panel community management professionals.
Frederic-Charles Petit, CEO of Toluna, said: "This latest version of PanelPortal is the result of seven years at the forefront of managing global online panels. We consider PanelPortal unique in that it provides a perfect balance between usability and power."