TNT to push new site with viral email

Free travellers' publication TNT magazine is revamping its online

presence with a new site (www.tntmagazine.com), which goes live this

week.



The site will be promoted using a viral email, which will be sent out to

the company's 3,500-strong newsletter database. The email will include a

survey asking travellers from overseas currently in the UK if they have

become a 'pom'.



Agency Basis Design has built message boards for the site to enable

travellers to exchange information. An extensive job area will be

extended in the future to include opportunities in a variety of

countries.



The site's travel guides and resources sections are also set to grow,

with flights, hotels, hostels, visas, insurance and freight services

listed alongside links to sports and news sites in Commonwealth

countries.



TNT Group, which is part of Trader Media, is looking at integrating the

UK site with its Australian offering and with other country

versions.



"The biggest direction of the travellers we target is people from

Commonwealth counties coming into the UK," explained Alistair Simmonds,

web editor at TNT Group. "Through the web, we can open up to other

markets, which magazines can't really do without having an office

there."



He added that an affiliate scheme is to be included, with possible links

to local information sites such as MyVillage or UpMyStreet. The company

is looking at the possibility of linking up with an international calls

company to promote its job section by offering vouchers to users who

register their CV with the site.



Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content