The company, which is the mail division of parcel delivery group TNT, is preparing brand activity under the banner "Post modern", reflecting its aim to shake up the UK's deregulated postal market.
The campaign, created by integrated agency Sutcliffe Reynolds, will introduce the new branding through a direct mail drive targeting businesses.
As part of the activity, branded calendars will be sent to potential customers. TNT has commissioned 12 works of modern art, one of which will feature on each calendar month.
The campaign has been overseen by chief executive Nick Wells and head of marketing and communications Simon Dolph.
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