The service provides access to TV watchers and participants in 15 major sports, with the capability to research all sports with direct access to specific target groups. It covers fans from the UK, Germany, France, Italy, Spain and the Netherlands.
The panel has been developed so that behaviour and changes of opinion can be tracked over a period of time.
Richard Ames, managing director of TNSSport, said: "The development of the internet in the last 10 years means all parts of the population are well represented even at a niche level. With this scale, it will certainly bring greater capability and understanding to the sports research business."
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