The software allows TNS Worldpanel panellists greater flexibility by incorporating an online option for recording certain purchase information. The tool also improves levels of data security.
In addition, Globalpark added several features to the tool to enable it to integrate with the existing data collection methods of the Worldpanel.
James Brooks, director of TNS Worldpanel, said this was one of the main reasons TNS chose the online software.
"Crucial for our decision was the comprehensive nature of Globalpark's proposal. It demonstrated a solid grasp of our needs and matched this with professional high performance software."
Lorenz Graef, founder and managing director of Globalpark, said: "This partnership exemplifies the growth in international demand for Globalpark's expertise. It also further demonstrates our commitment to continuous software development and our ability to provide tailored solutions to meet our customers' needs."
Globally, more than 30 market research companies and employee polls use the Online Panel Site Tool for their online panels.
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