On TNSInsightTvLive, respondents can see a survey moderator via a real-time video link, enabling surveys to take account of visual responses to the concepts presented.
TNS claims that unlike static text and image-based surveys, the platform can engage and entertain respondents more effectively, and enable a wide global reach for testing campaigns without travel costs.
The platform is offered for different stages of a product's lifecycle, from new product development through to positioning and brand and ad research.
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