AdScope can be used to monitor TV, radio, magazine, newspaper and online advertising, working out the ad occurrence and expenditure data for each creative execution in a campaign.
It monitors more than 80,000 hours a week of network and cable television, 450 radio stations, 27,000 websites and 170 consumer magazines and newspapers.
The product is the result of an 18-month, multimillion-dollar development effort building on TNS Media Intelligence's existing ad monitoring technology. Other things it can do are identifying, capturing, storing and delivering ads using automated ad pattern recognition. The service launches in the US in June.
Bev Andal, chief operating officer of TNS Media Intelligence, said: "Marketers and their advertising agencies need fast, actionable competitive intelligence, so they can respond immediately to changes in the competitive landscape."
She said that research had shown drawbacks with existing ad monitoring services.
Clients using AdScope will have access to a web-based system available 24 hours a day. There is an alerts system so marketers will not miss ads that are critical to them, and alerts are sent with ad descriptions. The ads can then be ordered for immediate viewing.
TNS Media Intelligence tracks ad spend for more than 2.2m brands across 20 media and operates in 23 countries.
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