The new tool will help TNS to gather information from potentially influential individuals, helping clients understand what products have bright futures and which brands needed changing.
The FutureView methodology was developed in New Zealand by Malcolm Law, who will join TNS' segmentation and positioning team and oversee the use of FutureView under Par Kaelleskog, TNS global head.
David Lowden, TNS chief executive, said: "TNS closely observed how multinational companies apply FutureView to successfully map out future consumer trends. From the results we have seen, I am confident that FutureView will add immediate value to our clients."
Earlier this month, the TNS share price plunged after it announced that turnover at its US division was declining following client losses and increased online competition.
Speculation has also been rife that there could be a takeover of the group by a private equity firm, amid pressure from investors on chairman Donald Brydon and Lowden to improve the company's fortunes.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .