The Nightline service, from TNS Consumer Omnibus, claims to give users an immediate response to key questions, enabling them to make fast research-based decisions.
Available from February 4, Nightline will extend TNS' current capabilities, complementing its existing omnibus services by offering clients a more immediate means of measuring customer opinion and trends.
Sue Homeyard, group director of TNS Consumer Omnibus, said: "This service opens up huge possibilities for research, which have previously been unattainable through the standard turnaround times.
"Clients will be able to gain last-minute vital data to enhance a proposal or meeting, to evaluate a crisis as soon as it breaks, and to deliver better customer service in response to an urgent request."
Nightline will survey a representative sample of 1,000 British adults.