The direct marketing activity has been produced free of charge for the ±±¾©Èü³µpk10 Against Living Miserably (Calm), which provides help and advice via phone and its website.
Another of Calm's aims is to make companies and organisations help their staff. It is initially targeting 100 chief executives and heads of businesses and organisations which employ a high proportion of young men, raising awareness of the issue and asking them to donate £100 to the charity.
Target sectors include the construction, security, and farming industries, as well as universities and student unions.
The creative is centred on the theme of the "personal effects" that a suicide victim might leave in their desk or in their pockets -- those items that a company might have to package up and send to the relatives of an employee who had killed himself.
Recipients are being sent a hand-addressed jiffy bag marked in handwriting with the words: "Strictly Confidential -- Personal Effects".
When the envelope is opened a number of personal effects will spill out, including an ID card, a photograph treasured by the fictional victim, coins and keys.
The pack also contains a letter from Calm director Jane Powell, a summary sheet to help the CEO discuss the issue at his or her next board meeting, a cheque requisition form and freepost envelope to send the donation in.
The donations received will be used to fund a live text and web chat service for potentially suicidal men.
Laura Bell, TMW account executive, said: "As our target audience are busy high fliers, it was vital to grab their attention from the outset.
"The 'personal effects' are highly emotive and the letter complements this by explaining in a rational, factual way how Calm plan to improve the situation and how the recipient can help."
The campaign has been created in response to fears that the recession will lead to an increase in male suicide.
TMW is part of the Creston group of companies.
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