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Ads created by Adam & Eve and Amp, and placed by Carat, will run in print, online and outdoor media throughout October.

Included in the mix will be extensive print advertising in The Daily Telegraph and The Sunday Telegraph, the trade press, a digital marketing campaign across TCUK sites and external sites, including Yahoo Finance, accompanied by digital outdoor ads in London. More contextual targeting online will also be handled by ad networks DrivePM and Vibrant Media.

The theme for the campaign is "The new Telegraph Finance channel - exceptional events demand exceptional coverage", in reference to the new section of the site launched today that integrates its business and personal finance sections into one channel.
 
The Telegraph Finance channel was developed in-house using Escenic, TMG's new digital publishing and content management system, which allows for contextually relevant data to be embedded within its rolling news and comment services. It will also be made available on TCUK's new free-to-access mobile portal which launched in early August.

In last month's ABCe's, Telegraph.co.uk recorded 18.7 million unique users, a 5% drop month on month, but still up 83% year on year.

TCUK began its brand redesign with the launch of a new home page, news, sport and travel channels on 17 July, which were accompanied by a refresh for The Daily Telegraph and Sunday Telegraph business sections that also saw them become full-colour.

In addition to the new Telegraph Finance channel, TMG has developed a financial iPhone application, a widget for social media sites to display the latest financial news from TCUK and Telegraph TV, and the Questor tool offering share and market tips.