TK Maxx "The sing-song" by Wieden & Kennedy London

November 04, 2016

The theme to Pulp Fiction provides the music for an alternative Christmas singalong in TK Maxx's festive campaign.

Grandma cracks off proceedings by gargling a cup of tea before her family breaks into an unexpected a-cappella rendition of Misirlou.

The film will run across the UK, Ireland, Germany and Poland.

Credits

Brand and marketing directors, TJX Europe
Catrina Funk
Andrew Barclay
Agency
Wieden & Kennedy London
Creative directors
Hollie Walker
Freddie Powell
Creatives
Bertie Scrase
Christen Brestrup
Peter Browse
Joe Koprowski
Executive creative directors
Tony Davidson
Iain Tait
Group account director
Victoria Dundson
Account director
Charlotte Evans
Account manager
Nick Judd
Head of planning
Paul Colman
Planner
Alex Allcott
Producer
Richard Adkins
Production assistant
Tom Dean
Production company
Biscuit Filmworks
Director
Andreas Nilsson
Executive producer
Orlando Wood
Line producer
Kwok Yau
Director of photography
Adam Frisch
Editorial company
Cut & Run
Editor
Ben Campbell
VFX company
Electric Theatre Collective
VFX producer
Josh Robinson
VFX shoot supervisor
Giles Cheetham
Lead flame artist
Matt Jackson
Flame assistants
Fasa Oyibo
Sarah Crux
Nuke artists
Courtney Pryce
Chris Glew
Pat Wong
After Effects artists
Jon Harris
Steven Azancott
Colourist
Lewis Crossfield
Music and sound company
Christian Olsson
David Axelsson
Major Tom
Wave Studios
Sound designer
Aaron Reynolds

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