Titmuss the focus of Las Vegas-themed Loaded to promote casino deal

LONDON - Loaded is launching a series of Las Vegas-themed features in its next issue to mark its year-long partnership with online casino 888.com, which is to feature lad-mag stalwart Abi Titmuss.

Titmuss will appear in a 10-page photo feature, shot in Las Vegas, and also on the cover. But readers who fear that the issue will not feature any other ladies wearing very little clothing can relax.

Other features include: Las Vegas Casting Couch, where readers can vote for would-be models from the city; a special version of the regular Girl Hunt feature, which will seek out women from downtown Las Vegas who are most appealing to Loaded readers; and Show Us Yer Pulling Pants, where women from Las Vegas show Loaded readers the underpants in which they attempt to pull men.

There will also be a six-page co-branded advertorial launching the Loaded 888.com casino and poker room on .

Loaded has signed a seven-figure, 12-month deal with 888.com, and there will be more activity throughout the year, including advertorials in every issue. In March, a covermount will carry software so readers can play in the Loaded/888.com casino.

Niall McKinney, publishing director of Loaded, said: "This partnership between Loaded and 888.com is the epitome of a safe bet. The brand that launched modern men's magazines offering its readers exclusive access to the world's biggest online casino operator -- it's a clear winner."

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