The revamp to Times Newspapers Limited's structure follows the shake-up of senior personnel last month, which saw Watkins appointed as ad director. The Times had been without an ad director since John Trickett left the paper last year.
The changes sees Miles Allen move from ad manager of TNL Magazines into development to take on the new role of head of customer solutions, while Marie Foulkes takes up another new role, that of head of brand solutions. The two will lead a team of specialists with skills in marketing and sponsorship, affinity business and digital solutions, and data and integrated solutions.
At the new trading business, Watkins is supported by his new deputy Annelies van den Belt, who was promoted to deputy advertisement sales director from Times Online digital director last month.
The Times' strategic planning unit has been realigned to mirror this new structure and will offer a dedicated resource to each team.
Mike Gordon, commercial director at TNL, said: "TNL has a complex brand portfolio. The new structure is designed to make it easy for our clients to access the many different opportunities and resources we offer.
"Mathew and Claire are leading one of the strongest and most skilled commercial teams in the industry. Our important new structure will enable us to offer creative customer solutions simply and effectively."
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