The CRM Special, in association with BT, aims to appeal to Times Online's business audience and can be found at . It is supported by a co-branded ad push across Times Online in a deal brokered on behalf of BT by i-level.
The eight-part series begins by explaining CRM's role and moves on to define what is needed to implement it successfully and how best to integrate a new CRM programme with existing technology.
Weekly instalments cover case studies, interviews with key industry figures, and a look ahead to how future technology will take CRM to a new level for businesses.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
