Times Online has teamed up with BT to provide its business audience with a guide to customer relationship management.
The CRM Special (www.timesonline.co.uk/crm) is being backed by a co-branded ad push across the site in a deal brokered on behalf of BT by i-level.
The eight-part series begins by explaining CRM's role and moves on to define what is needed to implement it successfully and how best to integrate a CRM programme with existing technology.
Weekly instalments cover case studies, interviews with key industry figures and a look ahead to how future technology can take CRM to a new level for businesses.
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