LBC's breakfast show is hosted by Nick Ferrari (pictured) and runs Monday to Friday, between 7am and 10am. Previous sponsors of the show have included Samsung and Sky.
The package consists of sponsorship and presenter-read ads, using newspaper editorial content from The Times that will change daily.
The deal was negotiated by Global Radio account manager Jessica Whitney and the MindShare radio team.
LBC 97.3 is owned by Global Radio, which is in the initial stages of integrating its business with GCap Media, the company it purchased in March 2008 for £365m.
United Kingdom
The Times backs LBC breakfast show
LONDON - The Times is the new sponsor of the LBC 97.3 breakfast show. The deal begins on 8 September and will run for six months.
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