The campaign for Nick Ferrari at Breakfast is to appear on ITV, Channel 4 and Five.
It has been planned and bought by Starcom MediaVest and will run over a five-week period from next week using the strap line 鈥淔rom real life to a real laugh鈥.
Steve Parkinson, marketing director for Chrysalis Radio, said: 鈥淣ick Ferrari is a gem in the world of breakfast shows.
鈥淲hile everyone is heavily promoting the music breakfast offerings, Nick has something to offer that is uniquely different.鈥
The marketing drive by LBC follows the 拢1.8m being spent by Capital to promote new breakfast DJ Johnny Vaughan, and Heart鈥檚 own 拢1m marketing response to the new arrival.
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