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Beginning with the launch of the Manchester site tomorrow, it will be followed by Edinburgh at the end of October, Leeds and Glasgow in November. Bristol and Birmingham will launch in early 2015.
Each new city will have its own local editor who will curate content from local experts. Rob Martin is the editor and digital content producer for Time out Manchester and Time Out Leeds.
Time Out is also launching an extensive blogger network to run on individual city sites. This will cover a number of topics such as food, drink, music, art, style and entertainment.
Combining Time Out’s editorial voice with the insight of local experts, Time Out will review the most interesting and exciting events in the area and tap into the heart of each city’s cultural communities.
Unique local content from each city will be joined by national content from the main Time Out London site, including film and music reviews.
The online expansion comes amid a global expansion by the company led by global chief executive, Tim Arthur.
The launch of Time Out Manchester tomorrow follows an unsuccessful attempt to launch a magazine in the city eight years ago. It will be supported by an outdoor and online campaign, created by My Agency, with media planned and bought through Sold Out.
The online media will use a combination of audience and search retargeting across desktop and mobile, through networks such as Blis Mobile, Radium One and Captify.
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