Ann Moore took over the chief executive role at the magazine publishing company role from Don Logan, who was moved to become chairman of parent company AOL Time Warner's media communications division in July.
Despite the closure of Sports Illustrated for Women, which comes only a week after the company closed the personal finance magazine Mutual Fund, Moore plans to embark on a programme of new product launches to sustain growth at the company, but admits also that there will be some cost cutting.
Part of her plan is to select magazines published in the UK by IPC Media to be developed for the US market. The titles have not been named, but Moore is reportedly interested in women's magazines. IPC's women's titles include Woman's Own and Woman's Weekly. Another title that could be set for the US is Loaded, the magazine that gave birth to laddism. In the US, the men's magazine market is dominated by other UK spin-offs Maxim and FHM, which swept aside older US men's mags GQ, Esquire and Details.
Looking at the broadder market Moore said she was optimistic that advertising would rebound. While she was not prepared to say that the advertising recession is over, Moore did say she thinks that magazine advertising will improve in the last quarter of the year.
AOL Time Warner is looking to maximise profits from Time Inc particularly as its AOL Online division struggles to deliver results.
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