Didier Decaestecker will head up the operations as Ticketmaster Belgium managing director and will be responsible for integrating Ticketnet into the new division as well as growing the local team.
He said: "I’m thrilled to be joining Ticketmaster. I’m looking forward to leading a passionate team that will bring the very best in technology and service to ensure that Belgian fans have an even better live entertainment experience."
Mark Yovich, president of Ticketmaster International, said: "We are delighted to be launching in Belgium where there is huge potential for growth and a vibrant live entertainment and sports scene.
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