Integrated campaign

Tic Tac 'worst breath on earth' by Ogilvy & Mather Paris

April 10, 2012

Tic Tac 'worst breath on earth' by Ogilvy & Mather Paris
Tic Tac 'worst breath on earth' by Ogilvy & Mather Paris

Ogilvy & Mather Paris staged and shot a stunt in France for Tic Tac that dramatises the consequences of having bad breath.

The stunt took place in Rouen, where the Tic Tac owner Ferrero's factory is based. It launched at the weekend and has clocked up nearly 200,000 views on YouTube.

Credits

Brand
Tic Tac France
Product
Tic Tac
Title
Worst breath on earth
Format
Video - 120 sec
Executive creative director
Chris Garbutt
Executive director, digital and brand content
Fred Levron
Creative directors
Baptiste Clinet
Nicolas Lautier
Florian Bodet
Art director
Salomé Jestin
Copywriter
Charles-Henry Joyaut
Strategic planner
Hadi Zabad
Digital producer
Hugo Diaz
Production
Fighting Fish
Director
François Nemeta
Agency
Benoit de Fleurian
Nathalie Avedissian
Myriam Nouicer
Client
Stéphanie Loir
Camille Chipot
Anne-Laure Cottel

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