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Tic Tac, the Ferrero brand, is launching a digital campaign to promote its new Apple Burst flavour. The activity, created by Aesop, shows apples destroying a variety of objects. In the first execution, which launches on Friday (6 June), a tranche of fruits obliterate a three-tier wedding cake. Throughout June and July, viewers will be able to vote on Facebook to decide what the apples will demolish next. The work was written by Simon Hipwell, art directed by Matt Pam and directed by Kit Lynch-Robinson through Stopp Robinson. Rocket handled media.