Three challengers take on McCann for Just Eat global account

Pitch was announced last month.

Just Eat: brand previously worked with Snoop Dogg
Just Eat: brand previously worked with Snoop Dogg

TBWA\London, Bartle Bogle Hegarty and Adam & Eve/DDB are all pitching for food-delivery service Just Eat鈥檚 global creative account.

The agencies are joined by incumbent McCann London 鈥撀爓hich聽won the business back in 2018 鈥 in the process assisted by AAR.

Amsterdam-based We Are Pi was also involved, but has now withdrawn from the process. The agency was appointed in December 2019 to the global creative account of Takeaway.com, the Dutch delivery platform that merged with Just Eat last year.

Just Eat confirmed that it was reviewing its global advertising account last month, in a bid to enlist one shop to create campaigns across its 23 markets in the wake of the 拢6.2bn merger.

In May last year, Just Eat enlisted Snoop Dogg in a toe-tapping twist on the brand鈥檚 "Did somebody say Just Eat" global campaign, which earned a spot among 北京赛车pk10鈥檚 top film ads of 2020.听

In the past year, McCann has been added to聽Nomad Foods鈥 roster, but has lost out on pitches for Plenty, Heycar and Hotels.com.听

北京赛车pk10鈥檚 2020聽Agency of the Year, Adam & Eve/DDB, won聽Quorn鈥檚 creative account in August,聽while BBH has extended its relationship with Weetabix Food Company, landing the creative account for聽Alpen聽in the UK.听TBWA\London has made the final round of pitching for聽Vision Express and TUI, but lost out to Leo Burnett both times.

Last month, Just Eat ditched Snoop for its 鈥We got it鈥 campaign, which highlighted the expansion of service from major brands including McDonald's, KFC and Greggs.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content