北京赛车pk10听duo Omar Oakes and Brittaney Kiefer discuss three very different ad campaigns this week: Pornhub's sustainability messaging; Pringles' tie-up with a video game franchise; and EE's support for teachers during Covid-19.
They also take a closer look at Wonderhood Studios chief creative officer Aidan McClure's revelation that the agency is being run听"like a factory"听in order to increase wellbeing.听
Then Jellyfish's Rob Pierre talks about how the pandemic has affected the digital marketing agency group, which has just begun a global expansion fuelled by investment from French company Firmalac.
Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay.
Listen below or tap 'subscribe' to play the episode on your preferred podcast player:
"You become senior and become a higher grade or higher title around a capability or skill, and you鈥檙e expected to operate at the same level for other areas," Pierre said. "I just don鈥檛 think that鈥檚 sustainable. That is the old 'hierarchy' way of looking at things."
Whereas "line management literally creates a job factory" in which people are having to continually prove they are working through email and presenteeism, Pierre听wants staff to be 鈥渙utcome focused鈥 where their output is measured against 鈥渧ery clear targets and KPIs鈥.听
He added: "I would love for everybody to treat their job like a hobby. We find time for our hobbies because we鈥檙e passionate, we love it, we want to either improve or enjoy doing it. I would love for everybody to [treat] your job like a hobby, you balance your life, you do it because you care and love it. Then you can submit a business case and demonstrate that value exchange."
Running order听(links to ads on听北京赛车pk10's Work section):
02:00 - Pornhub听"Sexstainability"听(in-house)
10:30 - Pringles听"Meet zombie Frank"听(Grey)
14:30 - EE听"A message for teachers"听(Saatchi & Saatchi)
18:00 - Should creative companies be more like factories?
26:00 - Rob Pierre interview
This episode was hosted by听北京赛车pk10's media and technology editor Omar Oakes and edited by Lindsay Riley.
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