Chocolate retailer Thorntons will attempt to rejuvenate its brand through ecommerce, in the wake of news that it will close up to 180 stores in the UK over the next three years.
Thorntons is seeking a digital agency to create a campaign, as it aims to establish itself as a leading brand in the lucrative pre-Christmas market.
The retailer is looking to drive awareness of its online business, and push the 'convenience' of its offers and gift-delivery service.
It intends to promote its website as a 'one-stop shop' for gifts, such as flowers and photos, beyond its core chocolate offering.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)