Thorntons to offer Woburn Safari tickets in on-pack push

LONDON - Thorntons is launching an on-pack campaign offering customers two free children's tickets to Woburn Safari Park with each purchase of its Moments chocolate box.

Thorntons' Woburn Park offer
Thorntons' Woburn Park offer

The promotion will be running on 500,000 Moments packs throughout the summer. The tickets will be included within the pack.

Additionally consumers can enter a prize draw offering the chance to win a weekend in Woburn. The promotion will be available in Thorntons’ 650 stores, where there will be a series of price promotions, and in supermarkets.

Thorntons launched Moments in April last year and claims 3.5m units were sold in its first 12 months.

Speaking about the promotion Sarah Bates, Moments brand manager said: "Woburn is a great family destination that is all about sharing fun experiences with the whole family, so is a perfect brand fit with Thorntons Moments.

"We wanted to partner with another fun, family-focused brand that was in keeping with the values of Moments. In the last year Moments has built up a broad customer base and we wanted to reward them with that little something extra and this on pack offer will certainly appeal to them during the summer months."

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