The campaign, which begins at the end of January, will be the first marketing activity WDMP has carried out for Thomson, following its appointment last year to handle the travel company's customer contact and CRM strategy.
Thomson said the mailings, which would take the form of a calendar, would be tailored to individual customers by matching digital print to customer transactional data and identifying where and when they last went on holiday.
Lauren O'Rooke Walker, account director at WDMP, said: "This is the first time Thomson has gone down the destination-led route when targeting customers.
"Designed as a calendar, the pack provides the necessary motivation prompt to customers to plan their next holiday and mark it in their diary so they can start counting down the days until they can go away and relax."
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