Dare triumphed in a pitch against undisclosed agencies. It has been briefed to develop online work to support the existing television campaign, created by Miles Calcraft Briginshaw Duffy.
Dare will translate elements of the campaign for electronic media to drive internet users to ThomsonLocal.com.
Mark Collier, the managing director at Dare, said: "We are delighted to be working with Thomson. It is a genuine challenger brand with a strong consumer proposition and we look forward to communicating this across the internet."
The TV work broke earlier this month. The 拢4m drive aims to position the directory service as a slicker alternative to its larger rivals.
Thomson's appointments of MCBD and Dare are part of a renewed push to increase the brand's share of the 拢700m UK directories market.
The company decided it needed to raise its profile in the face of a cluttered market following the break-up of the directory enquiries service.
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