The online work, which breaks this week across lifestyle and finance sites, has been created by Dare Digital, with media planning and buying by Unique Digital.
Although spend for the campaign has not revealed, it represents a ramping up in online activity for Barclaycard. The new campaign, "the key to funding life's ups and downs" is the first created by Bartle Bogle Hegarty for Barclaycard, with Aniston chosen because of her appeal to women.
Alan Potter, senior marketing manager at Barclaycard, said: "This is a considerable change for Barclaycard. Not only is this our best ever product, but it is likely to be the best in the market at launch. Our online campaign is part of a significant through-the-line campaign -- including TV, press, DM, in-branch and, of course, online."
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