The firm wants a fresh identity for the event, which runs across three weekends in November and December, to distance it from the Club 18-30 brand, which it also owns.
The festival will also be renamed. The branding, which is being created by design agency Studio Output, will be rolled out for the event in 2010.
Earlier this year, Thomas Cook launched a skiing and music event, The Big Snow Festival. A spokeswoman for the company said it was targeting a gap in the market for 'people who want a clubbing and skiing holiday in one'.
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