LONDON - Active holiday specialist Neilson, part of the Thomas Cook Group, has appointed The Raft as its ad agency following a seven-way pitch.
The agency will develop and deliver strategic marketing campaigns for Neilson's beach and ski holiday offering, as well as product launches planned for 2010.
The Raft will handle website design, digital marketing, online display and offline advertising.
The business was previously handled by Designate.
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