Hood joins from AXA-owned insurance firm Swiftcover.com, where he headed up e-commerce marketing functions. He has previously held marketing roles at Direct Line.
‘Ian has a fantastic track record in developing transactions on insurance websites, and will bring with him a wealth of experience that will enable him to build upon More Th>n's platform and take the brand online to new heights,' said Markey.
Last month, More Th>n began flagging up the fact it is own by insurance giant RSA Group in its advertising.
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