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Morethanmoments.com is offering a range of prizes based on the 'less than' and 'more than' moments featured in the CCHM-created ads.

Developed in-house with technical build by Vital Online, the microsite transforms the 'more than' moments of the TV ads into a series of prizes.

These include a dancing weekend for two people in Barcelona and a week's scuba-diving in the Red Sea for two, with full training.

The competition is being run in two bursts, the first until 15 May and the second from September to October.

It has been promoted online via an email push to 50,000 existing customers and addresses gathered from other marketing activity, which includes an online poll on AutoTrader.co.uk.

Users can enter the competition and apply for any, or all of, the prizes by simply filling out an online questionnaire. The survey asks users to rank the 'less than' moments they hate most and the 'more than' moments they like the most.

A special 'open question' will ask users to reveal their ultimate 'more than' moment. The site also contains an online poll asking users to predict who will be having a 'more than' moment each week.

Once the survey and poll results have been gathered, they will be used as part of a national PR campaign of the country's worst 'less than' and favourite 'more than' moments.

A More Th>n spokesman said: "The aim of the campaign is to support the message of the above-the-line work and collect data, and reinforce the brand through the online medium."