Thinkbox said the new website, which goes live in May, will help provide agencies and advertisers with detailed information about emerging TV technologies.
New content will include a TV Technology Zone, in collaboration with Decipher, including content provided by interactive specialist Weapon7.
In addition, the site will host a new specialist planning area and a "Hot Topics" section, addressing the latest TV issues.
The site will also be the home of the thinkboxes, the recently launched monthly awards to celebrate the UK's TV ad creativity, in association with Haymarket Brand Media, owner of Media Week.
New content will include a TV Technology Zone, in collaboration with Decipher, including content provided by interactive specialist Weapon7.
In addition, the site will host a new specialist planning area and a "Hot Topics" section, addressing the latest TV issues.
The site will also be the home of the thinkboxes, the recently launched monthly awards to celebrate the UK's TV ad creativity, in association with Haymarket Brand Media, owner of Media Week.
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