The press and outdoor ad campaign positions Theatre Tokens as the perfect way to give someone a larger than life experience, displaying giant characters and performers interacting with the towns and cities in the UK.
The Theatre Tokens programme is managed by the Society of London Theatre (SOLT).
‘The theatre is a truly memorable and uplifting experience and we feel that the new creative campaign really does encapsulate the excitement and larger than life experience that theatre brings,' said Helen Jones, marketing manager at SOLT.
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