LONDON - Arts Council England has launched an initiative giving away more than half a million free theatre tickets to young people over the next two years.
The scheme called ‘A Night Less Ordinary' is intended to boost interest in live theatre among young people aged 16 to 26.
A creative campaign backing the scheme will kick off over the next few weeks through integrated agency 999. It will incorporate national digital and print activity.
As the national development agency for the arts, Arts Council England supports a range of artistic activities from theatre, music and dance to literature, digital art and carnivals.
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