The TfL stand, created by event production company The Persuaders, was unveiled on Saturday (31 May) at the Queen Elizabeth Olympic Park, during the Fete du Tour, an event to celebrate the forthcoming Tour de France.
TfL and The Persuaders will be taking the stand to three sites during the opening weekend of the Tour de France from the 5-7 July, which will include a large stand at the Queen Elizabath Oympic Park and two smaller stands at Green Park and Trafalgar Square.
The stand will also be at Green Park during Pru Ride London, a festival of cycling which takes place on the 9-10 August and at Whitelhall on the 14 September during the Tour of Britain, the biggest professional cycling race in Britain.
At the Fete du Tour, attendees had the opportunity to try a range of bikes, view mountain bike displays, sample fare from French food stalls and take part in cycle training taster sessions.
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