The ad - which features the strapline: 'Where have all the women gone?' depicts a hairy-chested grown man holding a baby with one of his nipples exposed.
Another ad features a plate of sweets, snacks and chocolate instead of a cooked meal. The ads are designed to promote paddypowerbingo.com - which is designed to bring gambling to a female audience.
The campaign marks the latest controversy for the bookmaker, which has had two previous campaigns banned by the ASA on the grounds of potential to cause widespread offence.
The Bookmaker has pledged to up it's spend to compensate for the loss of the London Underground sites. It has also set up a website - www.shouldthisbecensored.com - to encourage public debate the ad.
The campaign was created by Dublin-based agency Cawley Nea / TBWA.
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