The review was originally called in September last year. Paddy Power is still searching for an agency to take on its UK media planning arrangements.
Until now Paddy Power has used a number of different agencies on a project-by-project basis, including Dublin-based Cawley Nea\TBWA.
The brand has a tradition for rolling out controversial ad campaigns, including an underground print ad depicting a man attempting to breastfeed, which was banned by Transport for London in 2007.
Last month a national press ad, for Paddy Power was banned for asking punters to bet on the next airline to go bust. The choices including British Airways, United Airlines and Ryanair and attracted complaints because it implied the airlines might go into administration.
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